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The 5 Biggest Mistakes You're Making With Your Google Business Profile That Are Costing You Sales

December 27, 20233 min read

Google has the power to make or break local businesses..” - Podium.com

In today's digital age, having an online presence is crucial for any business looking to thrive. One of the most valuable tools for establishing that online presence is a Google Business Profile. It's not just about being listed on Google; it's about making the most of your profile to attract potential customers and drive sales. Unfortunately, many businesses make common mistakes that can harm their Google Business Profile's effectiveness. In this article, we'll discuss the five biggest mistakes you might be making and how to rectify them.

Mistake 1: Incomplete Profile Information

Your Google Business Profile is essentially a digital business card, and just like a business card, it needs to be complete and informative. One of the most significant mistakes you can make is leaving essential information blank. Ensure that your profile includes:

  • Your business name

  • Accurate contact information, including address and phone number

  • Business hours

  • A brief yet engaging business description

  • High-quality images of your business, products, and services

  • Links to your website and social media profiles

Leaving any of these fields empty can deter potential customers and hurt your search engine rankings.

Mistake 2: Neglecting Customer Reviews

Online reviews play a vital role in shaping your business's reputation and credibility. Ignoring or neglecting customer reviews is a grave error. Not only should you actively encourage satisfied customers to leave positive reviews, but you should also promptly respond to negative feedback. Addressing concerns and resolving issues publicly shows potential customers that you care about their satisfaction and are willing to make amends when necessary.

Mistake 3: Ignoring Analytics

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With that said, here are 4 reasons why you should start Google My Business Profile today! 👊

Google provides valuable insights through its analytics tools, but many businesses overlook this goldmine of information. Regularly reviewing your profile's analytics can help you understand:

  • How users find your profile

  • What actions they take after viewing it

  • Which keywords are driving the most traffic

  • Demographic information about your audience

By leveraging this data, you can refine your profile and overall digital marketing strategy for better results.

Mistake 4: Failing to Update Information

Your business isn't static, so your Google Business Profile shouldn't be either. Failing to update important details such as business hours, services offered, or contact information can confuse potential customers and harm your reputation. Ensure that your profile remains accurate and up-to-date to avoid frustrating users and losing potential sales.

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Mistake 5: Not Utilizing Posts and Updates

Google allows businesses to create posts and updates directly on their profiles. Unfortunately, many businesses underutilize this feature. Regularly posting updates about your products, services, promotions, and events can keep your profile fresh and engaging. It's an excellent way to showcase your offerings and encourage potential customers to take action.

Conclusion

Your Google Business Profile is a powerful tool for attracting customers and boosting sales, but it's only effective when used correctly. Avoiding these five common mistakes—maintaining a complete profile, actively managing customer reviews, utilizing analytics, keeping information updated, and making the most of posts and updates—can make a significant difference in your online presence and bottom line. By rectifying these errors, you'll be well on your way to optimizing your Google Business Profile and reaping the rewards it can offer.


Leland BaptistGoogle my business profileshould i start a google my business pagewhat is a google my business profile
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Leland Baptist

Leland Baptist is a multifaceted entrepreneur, investor, devoted father, and loving husband with a passion for helping others achieve their financial goals. With a robust background and extensive experience in commercial finance, alternative investing, marketing, and investment real estate, Leland has carved a niche for himself in the world of business and finance. As an entrepreneur, Leland has demonstrated a keen ability to navigate the complexities of the business landscape, identifying opportunities and implementing innovative strategies to drive success. His ventures span various sectors, reflecting a versatile and dynamic approach to entrepreneurship. In the realm of finance, Leland's expertise extends to commercial finance and alternative investments, where he has honed his skills in navigating diverse financial landscapes. His acumen in these areas reflects not only a deep understanding of financial markets but also a commitment to exploring unconventional and lucrative investment avenues. A dedicated family man, Leland finds fulfillment in his role as a father and husband. Beyond the boardroom, he embraces the joys and responsibilities of family life, fostering a nurturing and supportive environment for his loved ones. Leland's genuine passion for assisting others in realizing their financial aspirations is a cornerstone of his character. Whether through mentorship, collaboration, or educational initiatives, he derives satisfaction from empowering individuals to achieve their financial dreams. His commitment to helping others succeed extends beyond professional endeavors, marking him as a compassionate and community-oriented individual. In the dynamic world of investment real estate, Leland has left an indelible mark. His experience in this field reflects a strategic approach to property investment, showcasing his ability to identify opportunities, mitigate risks, and create value in real estate ventures. In summary, Leland Baptist embodies the spirit of a modern entrepreneur—a savvy investor, a devoted family man, and a mentor who derives fulfillment from helping others succeed financially. His journey is characterized by a commitment to excellence, a penchant for innovation, and a genuine passion for making a positive impact in the lives of those he encounters.

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