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YCDBSOYA - You Can’t Do Business Sitting On Your Ass

May 31, 20242 min read

The way to get started is to quit talking and begin doing..” - Fox Tucker


YCDBSOYA: You Can’t Do Business Sitting On Your Ass

Having the opportunity to speak with hundreds, if not thousands, of business owners reveals one undeniable truth: YCDBSOYA. While many people are "in business" in some capacity, not everyone should be "doing business." Here's what I mean.

When a grant opportunity arises, many business owners transform into seasoned professionals, adept at navigating the application process. They can critique and follow up with the zeal of an eager honey badger, ensuring they secure what they believe is a justified grant award.

Yet, ask these same business owners about their internal business processes, revenue models, income streams, marketing plans, and KPIs, and you’re met with radio silence.

Transforming Business: From Sitting to Success"

Why is that?

The truth is, many business owners focus on external opportunities and quick wins rather than the foundational elements that sustain long-term success. They chase grants and external validation, neglecting the critical aspects of their business operations. This approach leads to a cycle of short-term gains without sustainable growth.

Breaking the Cycle

To break this cycle, business owners must shift their focus inward. Here’s how:

1. Elevate and Optimize Internal Processes

Streamlining operations is essential to improving efficiency and reducing costs. Regularly review your workflows to identify bottlenecks and implement solutions to address them. Automation tools and process management software can be invaluable in this regard.

2. Develop Robust Revenue Model

Diversifying income streams is crucial for mitigating risk and ensuring stability. Relying on a single revenue source makes your business vulnerable to market fluctuations and other unforeseen challenges. Explore new avenues for revenue, such as subscription models, partnerships, or additional product lines.

3. Create Comprehensive Marketing Plans

A well-thought-out marketing plan targets the right audience with a clear value proposition and consistent messaging. Understand your customer demographics, psychographics, and behaviors to craft campaigns that resonate. Utilize digital marketing channels, social media, and content marketing to reach and engage your audience effectively.

4. Track KPI's Religiously

Key Performance Indicators (KPIs) are critical for measuring success and identifying areas for improvement. Establish relevant KPIs for your business, such as customer acquisition cost, lifetime value, conversion rates, and profit margins. Regularly review these metrics to gauge performance and make data-driven decisions.

The Bottom Line: YCDBSOYA

Remember, YCDBSOYA. Stop chasing quick wins and start building a business that can thrive on its own merits. This is the difference between merely being in business and truly doing business.

By focusing on internal processes, robust revenue models, comprehensive marketing plans, and diligent KPI tracking, you can create a sustainable business that stands the test of time. It’s time to stop sitting on your ass and start making strategic, impactful moves that drive real, lasting success.


Business Success StrategiesSustainable Business GrowthInternal Business ProcessesRevenue ModelsMarketing PlansKPI TrackingGrant Application TipsBusiness Operations OptimizationDiversifying Income StreamsDigital Marketing for Business
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Leland Baptist

Leland Baptist is a multifaceted entrepreneur, investor, devoted father, and loving husband with a passion for helping others achieve their financial goals. With a robust background and extensive experience in commercial finance, alternative investing, marketing, and investment real estate, Leland has carved a niche for himself in the world of business and finance. As an entrepreneur, Leland has demonstrated a keen ability to navigate the complexities of the business landscape, identifying opportunities and implementing innovative strategies to drive success. His ventures span various sectors, reflecting a versatile and dynamic approach to entrepreneurship. In the realm of finance, Leland's expertise extends to commercial finance and alternative investments, where he has honed his skills in navigating diverse financial landscapes. His acumen in these areas reflects not only a deep understanding of financial markets but also a commitment to exploring unconventional and lucrative investment avenues. A dedicated family man, Leland finds fulfillment in his role as a father and husband. Beyond the boardroom, he embraces the joys and responsibilities of family life, fostering a nurturing and supportive environment for his loved ones. Leland's genuine passion for assisting others in realizing their financial aspirations is a cornerstone of his character. Whether through mentorship, collaboration, or educational initiatives, he derives satisfaction from empowering individuals to achieve their financial dreams. His commitment to helping others succeed extends beyond professional endeavors, marking him as a compassionate and community-oriented individual. In the dynamic world of investment real estate, Leland has left an indelible mark. His experience in this field reflects a strategic approach to property investment, showcasing his ability to identify opportunities, mitigate risks, and create value in real estate ventures. In summary, Leland Baptist embodies the spirit of a modern entrepreneur—a savvy investor, a devoted family man, and a mentor who derives fulfillment from helping others succeed financially. His journey is characterized by a commitment to excellence, a penchant for innovation, and a genuine passion for making a positive impact in the lives of those he encounters.

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