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5 Essential Videos Every Small Business Should Publish Before the Year Ends

December 26, 20232 min read

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”

Essential Videos Every Small Business Should Publish

Video Making Made Easy

In today's digital age, video content has become a powerful tool for small businesses to connect with their audience, promote their products or services, and drive growth. With the year coming to an end, now is the perfect time to strategize and create essential videos that can make a significant impact on your business. 

In this comprehensive guide, we will explore the "5 Essential Videos Every Small Business Should Publish Before the Year Ends." These videos can help you stand out, engage your audience, and achieve your business goals. 

Let's dive into the world of video marketing and unleash its potential.

Company Introduction Video

Your company introduction video serves as a warm welcome to potential customers and clients. Use this video to tell the story of your business, its values, mission, and what sets you apart from the competition. A well-crafted company introduction video humanizes your brand and fosters trust with your audience.

Product or Service Showcase Video

Showcase your products or services with a compelling video. Highlight their features, benefits, and how they can solve your customers' problems. A product or service showcase video can significantly boost sales and conversions, making it a must-have for your year-end marketing strategy.

Customer Testimonial Videos

Video Can help any business

With that said, here are 4 reasons why you should start video today! 👊

Authenticity is key in today's marketing landscape. Customer testimonial videos provide social proof and build trust. Encourage satisfied customers to share their experiences with your products or services. These videos can influence potential customers and drive them to choose your business over competitors.

Educational How-To Videos

Position your business as an industry authority by creating educational how-to videos. Share knowledge, tips, and insights related to your niche. These videos not only engage your audience but also establish your expertise. They can be a valuable resource for your customers and prospects.

Document Video Process Business

Year-in-Review Video

As the year comes to a close, reflect on your business journey with a year-in-review video. Highlight your achievements, milestones, and growth. This video not only showcases your progress but also creates a sense of community among your audience. It's a great way to express gratitude for their support.


As the year comes to a close, small businesses have a unique opportunity to leverage the power of video marketing. The "5 Essential Videos Every Small Business Should Publish Before the Year Ends" can help you connect with your audience, boost your brand, and achieve your business goals. By following the tips and insights provided in this guide, you can create engaging and impactful videos that set your business on the path to success. Don't miss out on this chance to make a lasting impression in the digital world.

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Leland Baptist

Leland Baptist is a multifaceted entrepreneur, investor, devoted father, and loving husband with a passion for helping others achieve their financial goals. With a robust background and extensive experience in commercial finance, alternative investing, marketing, and investment real estate, Leland has carved a niche for himself in the world of business and finance. As an entrepreneur, Leland has demonstrated a keen ability to navigate the complexities of the business landscape, identifying opportunities and implementing innovative strategies to drive success. His ventures span various sectors, reflecting a versatile and dynamic approach to entrepreneurship. In the realm of finance, Leland's expertise extends to commercial finance and alternative investments, where he has honed his skills in navigating diverse financial landscapes. His acumen in these areas reflects not only a deep understanding of financial markets but also a commitment to exploring unconventional and lucrative investment avenues. A dedicated family man, Leland finds fulfillment in his role as a father and husband. Beyond the boardroom, he embraces the joys and responsibilities of family life, fostering a nurturing and supportive environment for his loved ones. Leland's genuine passion for assisting others in realizing their financial aspirations is a cornerstone of his character. Whether through mentorship, collaboration, or educational initiatives, he derives satisfaction from empowering individuals to achieve their financial dreams. His commitment to helping others succeed extends beyond professional endeavors, marking him as a compassionate and community-oriented individual. In the dynamic world of investment real estate, Leland has left an indelible mark. His experience in this field reflects a strategic approach to property investment, showcasing his ability to identify opportunities, mitigate risks, and create value in real estate ventures. In summary, Leland Baptist embodies the spirit of a modern entrepreneur—a savvy investor, a devoted family man, and a mentor who derives fulfillment from helping others succeed financially. His journey is characterized by a commitment to excellence, a penchant for innovation, and a genuine passion for making a positive impact in the lives of those he encounters.

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